The trade fair season is back and with it the question for many companies: How do I present myself at face-to-face trade fairs in such a way that I make contact with visitors and collect valuable data at the same time? For example, feedback on my products, opinions on a specific topic or simply a picture of the mood? With an interaction tool like TEDME, you can do this and much more. How? Find out in this article.
1. capture a mood with a word cloud
? Use: on an exhibition stand
With a word cloud, easily generated via TEDME, you can obtain a picture of visitor sentiment on any question or topic. You can restart the word clouds generated at the presence trade fairs every day or collect the entries of all trade fair visitors over the entire duration of the trade fair and display them as an overall result.
All you need is a TEDME licence and a screen on your stand so that visitors can see how others have participated before them.
Questions you could ask, for example:
- Should we as an organisation pursue A, B or C?
- Which product from our portfolio has impressed you the most?
- What wishes do you have for our company or our products?
- Where have you travelled from today?
- What do you think about XYZ?
- What do you use our ABC product for the most?
2. collect feedback and suggestions with an open survey
? Use: during the keynote, at the trade fair stand or in a workshop
If you want to find out more than just a short keyword on a specific topic, it is worth using an open question that your visitors can answer with a few words or a sentence. You can use this to collect feedback from your customers or even from your employees at an internal company event. You can also combine this with a competition or other incentives to ensure that as many participants as possible take part in presence trade fairs or events.
Here are some questions you might ask:
- What suggestions do you have on the subject of XYZ?
- What do you want from our products?
- How did you like the trade fair?
- How did you like our exhibition stand?
3. realise a raffle with the TEDME Q&A module
? Use: for exhibitors at a trade fair or for companies as part of an in-house exhibition
This is about rewarding the actions of a visitor such as questions, answers or contributions.
People love to win something. Even in the B2B environment and even if hardly anyone openly admits it. So why not give it a try with a prize draw? The best way to do this is to use TEDME's Q&A module, as the names of the participants are displayed in this module.
For example, you can choose a winner from the participants of a brainstorming session organised at the presence trade fairs. It is best to think about a campaign that also offers you as the organiser of the prize draw added value. For example, because the answers you receive will give you insights into a topic that you were previously unaware of or only slightly aware of. As the organiser, you can enjoy the new insights and the winner can enjoy the prize. Speaking of prizes: If possible, draw a main prize as well as a few consolation prizes. Nobody likes to lose and thanks to the consolation prizes, the probability of winning something is also higher.
4. involve exhibitors and sponsors via a digital competition
? Use: for trade fair organisers; digital alternative to the classic flyer
If you are the organiser of a trade fair, you probably ask yourself every year how to get as many visitors as possible to the exhibitors' stands. One popular option: a competition. The best way to do this digitally and without paperwork is to use a solution like TEDME. Regardless of whether your trade fair lasts one day or two weeks - with TEDME you can collect all the answers in a simple and structured way. It is best to formulate knowledge questions that are explained at the individual stands of your exhibitors. Even better: Let your exhibitors formulate the questions and ask them at this opportunity whether they would like to participate in the competition with a sponsorship in kind.
A typical win-win situation: the exhibitor is happy about the traffic at his stand and the trade fair visitor has the chance to win a prize.
The Jeopardy-style quiz ensures more attention and fun at presence trade fairs
? Use: on the stage of a large trade fair; as part of the programme
Regardless of whether you run your own stand or are the organiser of the trade fair: With an exciting Jeopardy-style quiz, you can playfully test your visitors' knowledge and ensure more fun and attention at your trade fair or trade fair stand.
? Use: on the exhibition stand
If you have an exhibition stand, you can run the quiz on a monitor on the stand and involve visitors in a conversation or guessing game. Don't forget to include small prizes for everyone who submits a correct answer.
? Use: at the trade fair
If, on the other hand, you are organising a trade fair with many exhibitors, you can incorporate a quiz of this kind at check-in, at the trade fair exit, in the busy foyer or during a closing round. By posing the questions in such a way that visitors can find out the answers at the stands, you can ensure traffic at the stands and an exciting round of guessing at the end of the presence trade fair. The more excitement and fun you or a professional moderator bring to the quiz, the more attractive the guessing round will be. Don't forget to include a few prizes for the best guessers.
6. the competition at the festival
? Use: at a festival or similar event; the digital alternative to the classic postcard
If you want to raffle something, you need some kind of solution for the entries. Traditionally, this was a postcard. You can do this digitally with a form - from TEDME, for example. Here your participant can say "Yes, I want to win" without having to play anything. You can link the entry to a specific solution or answer, but you don't have to. In this variant, it is only important to collect the address data so that you can actually send something to the winner.
Conclusion
Face-to-face trade fairs are back and with them the chance to talk to trade fair visitors live and face-to-face. Give this opportunity a boost and offer low-threshold or playful conversation starters. With TEDME, you have numerous options that are also very easy to implement.
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