Do you know who sometimes has the best ideas for your products, services or tools? Your customers. After all, they use them intensively and quickly realise what could be improved, which functions they miss or what else they would consume from you. Use this opportunity and ask your customers - at a trade fair stand, for example. In this article, we show you how you can do this with the word clouds from TEDME.
Collect ideas at the trade fair stand: "What do you want?"
Ask your customers and trade fair visitors what they (still) want from you. For example
- What other products would you like to see from us?
- What ideas do you have for a sustainable product from us?
- What service do you still miss from us?
Give your customers and their imagination free rein. With TEDME's "word cloud" question type, anyone can type in whatever comes to mind. Incidentally, you can also allow several words as one answer with TEDME - in contrast to many other voting tools.
Who knows, maybe you will give your trade fair visitors the next great product idea?
Attract and convince potential employees at the trade fair stand
Do you also want to present yourself as an attractive employer at your trade fair stand? In times of a shortage of skilled labour, the peak of which is yet to come, this is an excellent idea! So ask trade fair visitors, especially at a careers fair, what they would like to see from you as an employer. Collect as many ideas and answers as possible. TEDME simply displays multiple answers larger in the word cloud. In this case too, activate the entry of "whole phrases" for the word cloud so that your potential employees can enter more than just one word. Well, when you enter "home office", everyone probably knows what you want. But it would be even more accurate and meaningful if your candidate could also type in "at least three days working from home".
Capture trends and moods at the trade fair stand with a word cloud
"What's the next big thing in ABC?" - ask what you are interested in about your trade fair visitors and what they might know. You may want to ask the question in a more serious way, but the goal remains the same: Market research and sensing trends. Where better to do this than at trade fairs? Exactly.
What you might ask:
- What terms do you associate with ...?
- What comes to mind after this keynote?
- What is the first thing that comes to mind when you think of our product portfolio?
- What should we focus on in the next quarter/year?
If you show your trade fair visitors' answers on a screen or on a screen on a lecture stage, you can also boost the participation rate. For example, you could ask a moderator to point out the ongoing survey from time to time. Depending on the skill of your presenter, "oh, that's super exciting ... how will this turn out today?" of your moderator, you can activate additional visitors.
Let your trade fair visitors have a say
Collect the best ideas from your participants and let them decide which product, training opportunity or job benefits should be presented in more detail in today's presentation.
Admittedly, that's pretty brave. But you can also prepare for it and inspire the audience with your spontaneity. Ask your trade fair visitors what they are particularly interested in today and then present precisely this information. You probably know which three key questions your visitors keep asking. You can also bring three prepared presentations with you. Or you can actually organise it freely and live - the better you know your product or services, the easier it will be for you.
To narrow down the selection, you could also switch to a different question type at TEDME, e.g. "Single Choice" or you could ask the question verbally so that your visitors automatically choose one of three answer options and type it in.
Test whether your stand visitors or your presentation audience were attentive
Are you giving a presentation at your trade fair stand? Or on the organiser's stage at the trade fair? Then use a TEDME word cloud to find out what the audience particularly remembered or liked. If possible, allow "whole phrases" as an answer option here too. This simply makes it more meaningful.
You can also have your trade fair visitors summarise a presentation in this way. You can announce and communicate this quite openly: "Today we want to summarise the most important points as a graphic. Tell us briefly what was particularly important to you."
How to integrate TEDME's word clouds into your trade fair stand
It's so easy to integrate word clouds at your next trade fair stand or stage:
- Create a question of the type "word cloud" in TEDME.
- Publish the link to the survey or a QR code.
- Let visitors scan the QR code.
- They can then type in their answers.
You can insert the word cloud directly into your website as a subpage via iframe.
This keeps all trade fair visitors and voters on your website and thus in your branded environment. At TEDME, this function is called "co-moderation". It ensures that none of your visitors enter unobjective or critical terms, which would then be immediately visible on the screen. But even if this happens once because you have not activated this intermediate check, you can always delete all posts in the backend and thus prevent shitstorms and the like.
This is what a TEDME survey can look like:
By the way: At our customer Rossmann, which asked its trade fair visitors for sustainable ideas at its stand at the "Ideenexpo", we made sure that there was always a member of staff at the stand to look after the word clouds.
Sounds exciting? Then simply get in touch with us:
